How to become an Internet 'Rainmaker' with 5 simple steps by Jo Han Mok
I snigger to myself when I think about the success one
of my coaching clients has achieved.
I created a simple website from 'scratch' that is
currently bringing him over 150k a year.
And guess what? It's a niche that I have absolutely no
knowledge in.
Specifically, that niche is Real Estate Investing.
What makes this even more interesting is the fact that
my client:
* Is completely clueless about Internet Marketing. He
can't design a website, and even has difficulty with
Microsoft Word.
* Is unknown in his niche (was is a probably more
accurate term as he's pretty famous now.)
* Has a day job, so he has hardly any time to devote
to his Internet business.
What he does have though, is his own unique system for
making money off Real Estate Investing, which is why
he could afford my consulting fees.
I can still recall our conversation which went like
this...
"Jo Han, I'm paying you big bucks, what kind of
results can you promise me?"
I told him, I can't make you any income promises, but
I assure you if you follow what I say, you will get
results.
"Ok, great!"
Following that, he did as he was told, and in 3 months,
his website started pulling $12,000 a month, and this
figure has been growing ever since.
So how did I go about engineering my client's success
with these seemingly 'impossible' circumstances?
It was simple. I simply STUCK TO THE BASICS.
Step #1: I Identified What The Market Wanted.
I didn't leave anything to guesswork. I didn't try to
act smart and think if they 'needed' anything. I
snooped around in forums, checked out the competition,
and found out what was giving this target market
stomach ulcers and keeping them awake at night.
Step #2: I Engineered A 'Warp Speed' Product Creation
Model
I told my client to leverage off other people's
resources so that he could get a product done with
minimum effort, and we also engineered continuity into
this product so that he could have steady, dependable
cash flow every single month.
Step #3: I Created A Killer Sales Letter
It wasn't enough just to write well. I had to speak
the "Real Esatate" language. I spent time immersing
myself in the jargon, the 'lingo' so that my copy was
as emphathetic as possible.
Step #4: I Automated The Website
This enabled my client to work 'on' his business
instead of working 'in' his business. All he had to do
was to focus on promoting the site.
Step #5: I Introduced An Affiliate Program
There was only so much he could 'sell' by himself. By
using 'performance marketing', he could duplicate
himself and leverage off the efforts of other people
with no cost to himself.
And basically that's it. Now he even has a nice sized
list, and he's making even more money on the backend
through joint ventures and running endorsement
mailings. (This is not included in the 150k he's
making from the site, which makes his total online
income a year probably 200k or more.)
So what's my point?
My point is anyone who is reading this article
probably already knows the '5 step formula' I
mentioned above, and if you have this formula at your
fingertips, you can literally become a rainmaker in
any niche.
Go make some rain!
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Jo Han Mok is a frequent guest and featured speaker at
Internet Marketing bootcamps and conferences on
subjects such as copywriting and Joint Venture
Marketing. Check out how he can help you 'Unlock Your
Internet Empire' together with Ewen Chia and Marlon
Sanders at: http://opt-inleads.com/t.cgi?i=admin&cid=21
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