Building The Best Opt In Email List by Matt Bacak
The #1 Thing You *MUST* Have Before Even Thinking About
Building An Opt In Email List
It's not a website.
It's a smart autoresponder and mailing list software.
Be aware, I just said smart autoresponder. Not a cheesy
one, I mean regular one.
You know what a regular autoresponder is. It's the thing
that a lot of people use when they are out of the office or
on vacation. It works like this.
Let's say you are emailing a friend that is out of town.
You send the email and then instantly you get a reply back
saying something like this, "I'm out of the office right
now, I'm on vacation and won't be back until Tuesday the
21st."
Well, that's a regular autoresponder.
What you want to have before you even think about building
a list is a smart autoresponder. Here's how it works, when
someone sends it an email it captures their first name,
last name, email address, date stamp, and IP address.
That's just if they send an email, now what if you had a
form on your website or a popup?
It will capture almost any information that you want and
get this.
It will give you the ability to run an unlimited number of
follow-up email campaigns to tens of thousands of prospects
on auto-pilot!
A smart autoresponder will handle thousands of simultaneous
follow-up campaigns - a task that would be impossible to
manage manually. (working for you 24 x 7 whether you are
online or not, accepting subscriptions and sending out your
follow-up messages)
They are actually three kinds of autoresponders.
The first kind is software based. It's a piece of software
that you install on the computer just like you would
Microsoft Word, or Act!. Usually a one-time fee. e links,
link exchanges ,search engine optimization,, trade links
The second kind is a third-party autoresponder. These all
have a main website where you go to login, usually using
your individual username and password. Once you are in and
you are able to email your list. Your information is
hosted on their server with everyone else. They usually
charge monthly fee.
The third kind is a server-based. It's installed on your
own web site or web server. It's not a service that runs on
someone else's servers, so there are no monthly fees.
You are about to discover the right autoresponder so your
email marketing marketing efforts won't get stopped in its
tracks.
Let's look at them in greater detail.
Definition: The first kind is software based. It's a piece
of software that you install on the computer just like you
would Microsoft Word or ACT! Usually a one-time fee.
Problems: What would happen if you leave home without your
computer? Well, you would not be able to talk to your list.
Not widely used.
Definition: The second kind is a third-party autoresponder.
This is when you have to go to a main website just like
www.thirdpartyautoresponder.com (that's not one) and login
using your username and password. You are subscribing to
their service. Then you are able to send emails to your
list. This one is hosted on their server with every other
customer they have. They usually charge a monthly fee.
Used by a lot of people.
Problems: A lot of people recommend this kind, you know
why? Because they want the residual (ongoing monthly) money
they get from the company or because they do not know
better.
Here's a few other problems, remember you are hosting your
list on their server so they can and will charge you an
outrageous amount of money when your list grows. Also one
big thing I have found that most people are not aware of....
... All of the emails are not going through to the
subscriber's lists.
Why?
Well, let's say you, Joe Blow and I were using this
service. Joe blow is building his list wrong and spamming
people. Well, Joe Blow just really devastated our business.
Because... when he got in trouble for spamming they shut
down his IP address and the IP address that was attached to
his email is the IP address of the server and that means it
is your IP address too.
In other words, even if you build you list correctly, you
won't be able to get your emails through because Joe Blow
just screwed it up for you and I.
So the one that I recommend is the third kind.
Definition: A server-based Autoresponder. It's installed on
your own web site or web server. It's not a service that
runs on someone else's servers, so there are no monthly
fees. All emails come from your website's IP address and
the only person that could get in trouble is you.
If you get stopped, it's your fault, not anyone else's.
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About the Author:
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine
e-Biz radio show host, became a "#1 Best Selling Author" in
just a few short hours. He has helped a number of clients
target his specialty, opt-in email direct marketing
systems. The Powerful Promoter is not only a sought-after
internet marketer but has also marketed for some of the
world's top experts whose reputations would shrivel if
their followers ever found out someone else coached them on
their online marketing strategies. http://www.powerfulpromoter.com
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