"You don't "Sort of " Want To Build Your Business, Do You?" by Judy Thompson
One of our local realtors recently mailed an attention-grabbing postcard, stating YOU DON'T "SORT OF" WANT TO SELL YOUR HOME---AND WE'RE NOT ABOUT TO "KIND OF" MARKET IT.
Duh --- how many online entrepreneurs do take that approach
and only kind of market their business, as if they only
sort of want to build it?
Our local realtor goes on to state that she will "spend the
advertising dollars necessary to sell your home."
Are you, as an entrepreneur, willing to spend the
advertising dollars necessary to build your business?
What does the homeowner want to accomplish? He wants to
sell the home quickly, easily, and for the most money
possible!
What does your customer want? A customer wants a product
or service that is convenient, easy to use, and worth what
he paid for it.
What does your potential downline distributor want? The
distributor wants a high-quality business that can be
easily and economically promoted and at the same time, have
the potential to make the most money possible!
Now, do you think that my local realtor is just kind of
trying to sell real estate? No, you'd better believe that
she is trying very hard to please the customer. Bottom
line: if she pleases the customer, sells the property, and
has produced a good relationship with her customer, she
will receive referral business and --- make more money!
How many other businesses does my local realtor promote?
Answer: none. Couldn't you just imagine her working her
real estate business fulltime, and then deciding that she
also wants to sell insurance? No, she has focused on doing
the best she can with real estate and now even has her
broker's license. Instead of diversifying into another
kind of business in order to increase her income, she now
has agents under her who help her increase her income.
What do we frequently see happen with internet
entrepreneurs, and especially those involved in multi-level
marketing (MLM)? They join a program that they would sort
of like to succeed with, so they kind of market it. Since
success requires more dedication than sort of and kind of
will bring, the person turns to another program and
halfheartedly works it, and so on. Its no wonder that most
people do not find success with their internet marketing.
So, what should you, as an entrepreneur, do or not do?
Let's look at a very important do NOT. Assuming that you
have taken the time to select a worthwhile business, and
not a money game or lottery, stay with that business. Most
successful marketers recommend that you give a new
business at least a year of serious effort before adding
on anything new.
THINGS YOU SHOULD DO.
1. Learn much about a business before you consider joining
it. For example, if you are considering a network
marketing business, you should become familiar with the
kind of compensation plan it has.
2. Learn about the company. What is the product line? Can
you be sold on the products or service? How long has the
company been in business? It needs to have been around for
a minimum of two years or so to have much stability.
3. What kind of help will be available to you to help you
build your business? This is very important.
4. After you join, take massive action to build your
business. Be willing to advertise, learn all you can about
your business, and teach what you know to others who join
with you.
While those tips do not guarantee your success, they will
help you increase your odds for success.
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About the Author:
Judy Thompson is an experienced network marketer. She is
with a nutrition company that has an automated support
system designed to help you achieve real success. For
details, go to:
http://automaticbuilder.com/333015895/?source=SYA905
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